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"As a result of Marketing Breakthroughs' work, we more than doubled our audience..."
Franco Frangione
President
Canada Retirement Information Centre
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Portfolio
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Event Planning - Ottawa Celebrity Sports Dinner
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 Challenge:
In 2006, Marketing Breakthroughs served on the Organizing Committee of the very successful Ottawa Celebrity Sports Dinner, assisting with various marketing and communications initiatives. For the 2007 event (the 10th Annual Celebrity Sports Dinner), MB took on a much larger role, effectively manging all of the event planning, production and "game day" organization of the entire event.
Working with our partners at Event Design and the Soloway Jewish Community Centre, it was our task to plan and produce all aspects of both the Sports Dinner and the special VIP breakfast that took place the day of the event.
Solution:
In order to make this event the best it could be, we had to organize and plan nearly every aspect of its production, including:
* Coordinating the selection of the staging, table decorations, lighting, venue layout, props, sound and multimedia production for the dinner and the breakfast.
* Selecting and managing the videographers for the event.
* Meet with CHUM radio and plan the location / set-up of their "live remote" participation in the event.
* Coordinate and finalize the menu and beverage selection with Aramark.
* Provide centralized production direction, stage management and leadership to the execution and production of both the breakfast and the dinner, ensuring that both events are produced on time and on budget.
* Help plan the VIP and Silent Auction segments of the Dinner.
Results:
The 10th Annual Ottawa Celebrity Sports Dinner, which was held on November 13, 2007 at the Ottawa Civic Centre Salons, was a smashing success.
Attended by over 1,125 people, the event raised over $200,000 dollars for charities such as the Ottawa Regional Cancer Foundation, Football Canada, the Soloway Jewish Community Centre and the Ottawa Senators Alumni Association. The Dinner was also covered by both A-Channel and CJOH News.
Montreal Canadiens legend Jean Beliveau meets some of his fans at the 10th Annual Ottawa Celebrity Sports Dinner.
Visit the Celebrity Sports Dinner website.
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| The Sports Dinner poster. |
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| More than 1,125 packed the Civic Centre Salons. |
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| Sens defenceman Wade Redden arrives at the Sports Dinner. |
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| Former Habs great Yvan Cournoyer. |
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| Sens forward Dean McAmmond with MB clients Jim Miller and Craig McConnell. |
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;)